diff --git a/rtv/__main__.py b/rtv/__main__.py
index 9cc78b0..5322afd 100644
--- a/rtv/__main__.py
+++ b/rtv/__main__.py
@@ -59,8 +59,7 @@ def command_line():
 
     parser.add_argument('-s', dest='subreddit', help='subreddit name')
     parser.add_argument('-l', dest='link', help='full link to a submission')
-    parser.add_argument('--unicode', action='store_true',
-                        help='enable unicode (experimental)')
+    parser.add_argument('--unicode', help='enable unicode (experimental)')
     parser.add_argument('--log', metavar='FILE', action='store',
                         help='Log HTTP requests')
 
@@ -95,7 +94,7 @@ def main():
         if getattr(args, key, None) is None:
             setattr(args, key, val)
 
-    config.unicode = args.unicode
+    config.unicode = False if args.unicode is None else args.unicode
 
     # Squelch SSL warnings for Ubuntu
     logging.captureWarnings(True)
diff --git a/rtv/content.py b/rtv/content.py
index c6bbd8b..1baaa49 100644
--- a/rtv/content.py
+++ b/rtv/content.py
@@ -1,4 +1,3 @@
-import textwrap
 import logging
 
 import praw
@@ -164,8 +163,8 @@ class SubmissionContent(BaseContent):
 
         elif index == -1:
             data = self._submission_data
-            data['split_title'] = textwrap.wrap(data['title'], width=n_cols -2)
-            data['split_text'] = wrap_text(data['text'], width=n_cols - 2)
+            data['split_title'] = wrap_text(data['title'], width=n_cols-2)
+            data['split_text'] = wrap_text(data['text'], width=n_cols-2)
             data['n_rows'] = len(data['split_title'] + data['split_text']) + 5
             data['offset'] = 0
 
@@ -326,7 +325,7 @@ class SubredditContent(BaseContent):
 
         # Modifies the original dict, faster than copying
         data = self._submission_data[index]
-        data['split_title'] = textwrap.wrap(data['title'], width=n_cols)
+        data['split_title'] = wrap_text(data['title'], width=n_cols)
         data['n_rows'] = len(data['split_title']) + 3
         data['offset'] = 0
 
diff --git a/rtv/helpers.py b/rtv/helpers.py
index 582901a..44b99d3 100644
--- a/rtv/helpers.py
+++ b/rtv/helpers.py
@@ -1,17 +1,18 @@
 import sys
 import os
-import textwrap
 import subprocess
 from datetime import datetime
 from tempfile import NamedTemporaryFile
 
+# kitchen solves deficiencies in textwrap's handling of unicode characters
+from kitchen.text.display import wrap
+
 from . import config
 from .exceptions import ProgramError
 
 __all__ = ['open_browser', 'clean', 'wrap_text', 'strip_textpad',
            'strip_subreddit_url', 'humanize_timestamp', 'open_editor']
 
-
 def open_editor(data=''):
     """
     Open a temporary file using the system's default editor.
@@ -74,11 +75,10 @@ def clean(string):
     If utf-8 is passed in, addnstr will treat each 'byte' as a single character.
     """
 
-    encoding = 'utf-8' if config.unicode else 'ascii'
-    string = string.encode(encoding, 'replace')
+    if not config.unicode:
+        string = string.encode('ascii', 'replace')
     return string
 
-
 def wrap_text(text, width):
     """
     Wrap text paragraphs to the given character width while preserving newlines.
@@ -87,7 +87,7 @@ def wrap_text(text, width):
     for paragraph in text.splitlines():
         # Wrap returns an empty list when paragraph is a newline. In order to
         # preserve newlines we substitute a list containing an empty string.
-        lines = textwrap.wrap(paragraph, width=width) or ['']
+        lines = wrap(paragraph, width=width) or ['']
         out.extend(lines)
     return out
 
diff --git a/rtv/page.py b/rtv/page.py
index f38ee7b..c091137 100644
--- a/rtv/page.py
+++ b/rtv/page.py
@@ -470,6 +470,7 @@ class BasePage(object):
         self._header_window.bkgd(' ', attr)
 
         sub_name = self.content.name.replace('/r/front', 'Front Page ')
+        sub_name = 'blank'
         self._header_window.addnstr(0, 0, clean(sub_name), n_cols - 1)
 
         if self.reddit.user is not None:
diff --git a/setup.py b/setup.py
index 4f087e2..6cc3c77 100644
--- a/setup.py
+++ b/setup.py
@@ -13,7 +13,7 @@ setup(
     keywords='reddit terminal praw curses',
     packages=['rtv'],
     include_package_data=True,
-    install_requires=['praw>=2.1.6', 'six', 'requests'],
+    install_requires=['praw>=2.1.6', 'six', 'requests', 'kitchen'],
     entry_points={'console_scripts': ['rtv=rtv.__main__:main']},
     classifiers=[
         'Intended Audience :: End Users/Desktop',